Can people that you want to attract to your WordPress web site find your site with a simple search using Google, Bing, Yahoo of other favorite search engines?
First of all how do you find site of interest or that give you the solution to a problem? You type in specific words into what ever search engine you use. Usually when looking for information we all tend to type in several words and we expect the search engine to bring us back a list of suggested web sites.
That is how people find your web site – or find a specific part of your web site by typing in several words or asking a question. Those words are called “key words” and “key phrases”. What SEO (search engine optimization) is about is optimizing your WordPress site so that the search engines can find your site.
You need to be able to tell the search engines what your website is about, and what your posts and pages are about. The place to start is by installing and learning to use an SEO plug in. SEO plugins help the search engines find your content when people search on key words or key phrases that you use.
All in One SEO and Yoast SEO are a couple of popular SEO plugins – take a look at each, go over some of the introductory tutorials to make certain you at least think you can learn to use the plug in. Choose one – it really does not matter which one – install it and learn to use it on every new post or page you create.
There are other posts on SEO on this site that can be found by using the search box on the upper right.
Just using the proper keywords and keywords phrases and doing the steps necessary as outlined in the SEO plugins is not enough. If your site is not linked to the search engines, your site is never “crawled” by the search bots and so it never gets indexed. If your site is not indexed the search engines cannot find your site.
One of the things that you need to know about are the free tools that are available from Google. One of the first tools to learn about is Google Analytics – this is an important free tool that allows you to see how many people are visiting your web site, where these people are looking at and spending time on your web site, where the people visiting your web site are from, and exactly how they found your web site – did they do a use a search engine, which one, what exact key words did they use, did they use a phone, tablet or computer to get to your web site.
This all is very important information that you need to know so that you can attract more people that are interested in your information.
In the WordPress BootCamp we conducted for new users getting started with setting up and using their WordPress site we used available online training from Lynda dot com. Remember if you have a Lexington Library Card you can get free access to the excellent training available from Lynda
There is a Lynda course titled “Google Analytics Essential Training” by Brad Batesole that will get you started using Google Analytics.
This is really the next step after you put up your WordPress site is making your site visible to the search engines so that people can find your information.